Director of Marketing
Brief description
Canada Masq Corporation is a rapidly expanding organization in the healthcare sector and we are in search of a skilled and energetic Director of Marketing. This person will be responsible for the creation and execution of the company’s marketing strategy, and all areas of marketing including digital marketing, graphic and web design, branding,
campaign management, corporate communications, and other marketing-related projects as required. We are seeking a high-energy, creative, results-oriented marketing professional with a proven track record of success managing marketing for a healthcare company in a fast-paced, competitive industry.
The Marketing Director typically will be managing a variety of projects simultaneously and be able to quickly prioritize and be accountable for reaching deadlines.
The Marketing Director is required to have experience managing a team of marketing professionals and demonstrated success in collaborating with Sales Leadership resulting in significant sales growth.
Tasks
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Develop and implement a comprehensive marketing plan that aligns with the company's overall business goals and objectives.
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Manage companies brand image and ensure that it is consistent across all marketing channels.
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Conduct Market research to identify new opportunities, market trends and customer needs.
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Develop and implement marketing strategies to drive traffic, engagement, and revenue growth across our e-commerce platform.
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Lead the marketing team in creating and implementing campaigns across digital channels such as social media, email, search engine optimization and e-commerce marketplaces.
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Hiring and training staff for the marketing team, setting performance objectives and providing ongoing coaching and mentoring.
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Collaborate with cross-functional teams such as sales, production, and customer service to ensure consistency in messaging and alignment of efforts.
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Manage and allocate marketing budget effectively to maximize ROI and achieve revenue goals.
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Continuously measure and analyze the effectiveness of marketing campaigns and adjust strategies accordingly and make recommendations for future improvements.
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Stay up-to-date with industry trends and developments to ensure that the company's e-commerce and digital marketing efforts remain competitive.
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Overseas company's public relations efforts, including media relations, crisis communications and corporate social responsibility initiatives.
Qualifications and requirements
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A bachelor's degree in Marketing, Business, or a related field, Master's Degree preferred.
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Minimum 7 years of experience in Digital Marketing.
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3-5 years in a leadership role with several years of direct experience in the healthcare sector.
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Direct experience creating/implementing e-commerce channels and strategies, including marketplace selling, affiliate marketing, and email marketing for online sales.
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Demonstrated knowledge of web design including e-commerce functionality.
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Experience with marketing automation tools such as HubSpot, Marketo or Pardot and a strong understanding of digital marketing tools and platforms including social media, email marketing and search engine optimization.
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Strong strategic thinking skills.
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Excellent analytical skills with the ability to interpret market trends and customer behaviours to make informed decisions to develop effective marketing campaigns.
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Strong leadership skills with the ability to motivate and manage the marketing team.
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Excellent communication skills, both written and verbal to communicate effectively with stakeholders at all levels of the company.
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The creative mindset to develop innovative marketing ideas and campaigns that resonate with customers.
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Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
This is a full-time position, Reporting directly to the CEO
Join our dynamic and fast-growing team at Canada Masq Corporation and be a part of revolutionizing the disposable medical device industry. We are a company that values creativity, innovation and collaboration. We are looking for talented individuals to join us in pushing the boundaries and achieving our ambitious goals.
As a member of our team, you will have the opportunity to work with cutting-edge technologies, collaborate with other talented individuals and contribute to projects that have a real impact on our customers and the world around us. We offer competitive compensation and benefits packages, as well as a supportive work environment that values work-life balance and professional development.
At Canada Masq Corporation we are committed to creating a culture of inclusivity and diversity and we welcome individuals from all backgrounds and experiences to apply. If you are a strategic thinker with a proven track record in e-commerce and digital marketing leadership, we would love to hear from you. Please apply with your resume ad cover letter to be considered for this exciting opportunity to patriciag@canadamas.